Episode from the podcastIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

060: Live from IMPACT15 Simulmedia CSO John Piccone

Released Thursday, 10th December 2015
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John Piccone, Chief Strategy Officer of Simulmedia, explains how television is an underutilized medium. Is television at the tip of the iceberg of a massive disruption because of big data, digital media and internet marketing? John thinks so and he tells us why.

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