Episode from the podcastIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

064 - Live From IMPACT15, Director of Strategy Social Media Examiner, Emily Crume

Released Tuesday, 12th January 2016
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In this Conversation We Cover:


  • How Social Media Examiner is helping individuals and business owners connect with their customers on social media.



  • Ideas on structuring your content strategy in order to educate your industry and drive interest back to your business.



  • The impact wearables could potentially have on the social media marketing landscape.



About Our Guest:

Emily Crume (@emilyquestions) is the Director of Strategy at Social Media Examiner. She is on the advisory board for Hootsuite and has been called a “Swiss Army Knife” of ideas, digital social media, and sales.

About the Company:

Social Media Examiner (@smexaminer) is the world’s largest social media marketing resource on the web. Since it’s founding, Social Media Examiner has helped millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness, and increase sales.

Episode Notes:

In this conversation Emily and Dominick sit down to discuss the role she plays at Social Media Examiner and how she is helping the company educate the industry on best practices across all social platforms. Emily then goes on to share her thoughts on structuring your content strategy for success. Finally, Dominick asks Emily what her thoughts on wearable technology and the social media landscape are, her response outlines the potential path that social media could take and serves as an example of how we can all start to plan for the future.