Centerline's Brenna Mickey & Lenae Boykin take a minute (or two) to reflect on their time in the Peace Corps sharing with us how they've applied those lessons and learning to their personal lives, as well as their careers here at Centerline.

In The Making: Episode 12 - Vertical Transitions with James Callan

Nov 17th, 2015 29m 31s

In this episode, Devin talks to James Callan. James is a Senior UX and Content Strategist at interactive agency, Substance. James started as a copywriter, and has increasingly moved more into the realm of content strategy and UX as his career h

In The Making: Episode 11 - Finding the Voices of Work and Self with Georgy Cohen

Nov 3rd, 2015 35m 53s

In this episode, Devin talks to Georgy Cohen. Georgy is Associate Creative Director, Content Strategy at Oho Interactive, and also a co-founder of the blog MeetContent, which is a great resource focusing on content strategy for higher education

In The Making: Episode 10 - Bridging UX and Marketing with Jess Hutton

Oct 20th, 2015 29m 24s

In this episode, you'll hear from Jess Hutton, a Content Strategist at Clearlink. Lately, Jess has found herself gravitating more towards the role of user experience designer. Devin and Jess about her journey toward UX design, how to work with

In The Making: Ep. 9 - Writing as a Design Discipline featuring Michael Metts

Oct 6th, 2015 31m 54s

In this episode of In the Making, our host Devin Asaro speaks with Michael Metts, a Lead UX Designer/Writer at Wolfram. They talk about Michael's focus on the visual elements of content strategy, and how the role of the copywriter has shifted f

In The Making - Ep. 8 - The road to conversion copywriting with Joel Klettke

Sep 22nd, 2015 31m 36s

In this episode of In The Making, our host Devin Asaro talks to to Joel Klettke, owner of Business Casual Copywriting, a conversion-based copywriting company that he started a little over two years ago. They discussed Joel's background and how

In The Making: Ep. 7 - Content Strategy in Higher Education with Amanda Costello

Sep 8th, 2015 38m 33s

In this episode I talk with my friend Amanda Costello, who is Lead Content Strategist at the University of Minnesota, College of Education and Human Development. She's also the closing keynote at this year's Confab Higher Ed, and the former dir

In The Making: Ep. 6 - The Ever-Changing Role of the Content Strategist

Aug 25th, 2015 41m 55s

In this week's episode, I chatted with Ronell Smith, a fellow content strategist, Moz associate, and indpendent consultant. We dove into a conversation about the many aspects of content marketing, including how to be a "solutions finder," and w

In the Making: Episode 5 - Entrepreneurship in Content Strategy

Aug 11th, 2015 34m 11s

Mike King ventured into the unknown of starting a business after job hopping, a career in music and a bike accident that left him with hospital bills and a need for some cash flow. Entrepreneurship suited him and his company is now the growing

In The Making: Episode 4 - CX vs. UX, The Hawthorne Effect and Change Management

Jul 28th, 2015 38m 27s

In our latest episode of In The Making, our host, Devin, got together with Steven Keith, our Executive Director - Strategic Consulting, who heads up the Marketing Change Management program at Centerline. Steven has been heavily involved in stud

In the Making: Episode 3

Jul 14th, 2015 32m 36s

Devin Asaro is a content strategist by trade, but lately he's been finding himself drifting away from the term. Instead, he's been focusing on the concept of strategy, leaning harder into the UX and IA elements of his role.He sat down with fe

In The Making: Episode 2

Jun 30th, 2015 17m 57s

From the time I graduated college, I've never worked on anything but websites. So I've always been fascinated by people who build products that exist in the real world. Like hardware engineers or old-timey blacksmiths. Or like my colleague Greg

In the Making: Episode 1

Jun 15th, 2015 18m

In the Making is a podcast about the origin stories of UX designers. Most of the people I know who work on websites started their career in some other industry or discipline. For instance, I am a content strategist who got my start in nonprof

Rate