Bobby Gillespie spent years working in marketing and observed companies making the same mistake over and over again. And that mistake was trying to do marketing without first building a solid brand foundation. To address it, he created his own agency — Propr Design — where he helps companies do just that.

In this episode, Bobby describes the process he takes clients through, including:

• Defining the company’s purpose and core values

• Identify your ideal customer profile

• Establishing a brand personality

Get the details on all of this, and more, in this week’s episode.