Erik Huberman’s company Hawke Media has audited and developed marketing strategies for more than 4,000 businesses. Over time, they’ve distilled their process, along with lessons learned, into a methodology for marketing they call the “Hawke Method”.

In this episode, he breaks down how the Hawke Method approaches what they call the “three principles of marketing”:

• Awareness

• Nurturing

• Trust

We dug into all of this, plus the problem with using ROAS to measure advertising effectiveness, why TikTok holds so much potential for marketing, and more.