For ecommerce brands, nailing a paid ads strategy is critical. And that takes lots of testing and iteration.

Brighter Click CEO Colby Flood specializes in building scalable paid ads strategies for ecommerce clients, and in this episode he breaks down the testing process that he and his team use to refine their approach and improve the ROI of their clients’ ad campaigns.

In addition to covering his testing framework, Colby shares how he thinks about the role of ads throughout the funnel, what metrics to track, how much you should be prepared to spend, and how the lessons he’s learned from working with ecommerce brands can be applied to B2B SaaS businesses.

Get the details on all of this, and more, in this week’s episode.