Essential worker recruiting platform Talroo has been posting impressive growth, much of it fueled by a marketing strategy that revolves around telling customer stories. This year, the company is doubling down on the strategy and has a goal of producing dozens of new customer stories.

On this week’s episode, Talroo VP of Marketing Martha Aviles shares the details of how her team creates and promotes customer stories, and the impact they’ve had on the business.

Get the details on all of this, and more, in this week’s episode.