In my experience, there are few marketing topics that inspire strong opinions as press releases do. It seems most companies treat them as a given when they make a new hire, release a new product, etc. But ask any marketer whether the bang is really worth the buck and you’re bound to get an earful on why press releases don’t work.

At the same time, there are plenty of examples of companies that have seen great success from press releases. How do they do it? And when should you invest in sending a press release?

On this week’s episode, eReleases founder Mickie Kennedy shares straight talk on when marketers should - and should not - invest in sending out press releases. He also dives into best practices around how to write a high impact release that will actually get you noticed by the press.

Get the details on all of this, and more, in this week’s episode.

Resources from this episode:

• Connect with Mickie on LinkedIn

• Check out the eReleases website

• Take Mickie’s free master class on How to Build a PR Campaign Designed to Get Massive Media Coverage