Episode from the podcastIndie Author Weekly

077: Book launch recap, part 1: organic marketing

Released Tuesday, 15th September 2020
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This episode of Indie Author Weekly is a book launch recap of how things went with my book launch last month, for my latest romcom, Her Bad Idea. This is a 2-part series because I have a LOT of behind-the-scenes info to share with you! This episode is all about the organic marketing and book community side of things, and next week, I’ll talk about paid promotions and ads.

Quick overview of the book: Her Bad Idea tells the story of Scarlett, a burlesque dancer with a failing business, who has the opportunity to win a huge cash prize by participating in a dance competition. The only catch is that she needs to have a dance partner in order to join the competition… and she’s stuck with her extremely attractive and super annoying nemesis, Pete Fraser.

Her Bad Idea is a slow burn, enemies to lovers, fake relationship romantic comedy. It’s the 7th book in my Polyamorous Passions series, and it can be read as a standalone. It has received rave reviews from readers, and you can grab your copy on Kindle, Kobo, Nook, or anywhere else you read books.

Topics for this book launch recap: 
  1. Book community and advance readers (book bloggers, bookstagrammers, and a book launch team) 
  2. Paid advertisements & book publicity and marketing in email lists
  3. Book sales and income earned from this book launch
This episode is all about the book community and organic marketing. TUNE IN to get the inside scoop... 
Resources & links mentioned in this episode:  
Let's chat about this episode:  
Support the show (https://saganmorrow.com/secretpodcast)

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From The Podcast

Indie Author Weekly shares the behind-the-scenes journey of writing and publishing books as a self-published authorpreneur. Each episode includes personal stories of what works—and what doesn’t—as a new author, plus tips on everything from book marketing to outlining chapters to managing perfectionism to finding writing inspiration and more! You’ll learn practical tips and ideas for getting started with your own writer journey. This indie author podcast can be enjoyed by new and aspiring authors who want to learn more about self-publishing (plus tips and tools for writing and editing your own work), as well as curious bookworms who are interested in getting a peek behind the curtain of a writer’s life. RECOMMENDED STARTING POINT: "Ep 50: What made me start writing the Polyamorous Passions series" and "Ep 53: Top 5 episodes from the first year of podcasting on Indie Author Weekly (and why I started this podcast)".Indie Author Weekly is hosted by Sagan Morrow, a Winnipeg-based writer with more than a decade of experience as a small business owner. Sagan has worked as a blogger and freelance copywriter and editor since 2008. In 2016, she began teaching other freelancers how to improve productivity and time management through her online courses. Sagan has published several business books in addition to her work as a romance novelist. She published her first work of fiction in 2018. The first 12 episodes of this podcast were originally published on a “secret” platform only for email subscribers, but you can tune into all of those original episodes right here. Access bonus materials to go along with the Indie Author Weekly podcast (including cheatsheets and spreadsheets relevant to the episode topics), plus full episode transcripts, sample chapters of her novels, and additional resources, at SaganMorrow.com/secretpodcast. Learn more about Sagan’s published works and upcoming novels at SaganMorrow.com/books. Connect with Sagan on Twitter & Instagram: @Saganlives

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32m 24s
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