Find out more about Paul DiGiovanni

Twitter: @PaulieDiGi
Website: GroupSRC.com

Check out his latest project: IdeasForCosa.ideascale.com – A suggestion box community for the San Antonio City Council

Key Points

• Cultural shifts require a grassroots change.
• The average user is completely aware when something is just automated and is not genuine.
• Real engagement is not only important, but is completely necessary in the modern age.
• Reddit is a unique community that has its own etiquette and rules.  Get to know those before trying to market to the community.
• Special care must be taken on Reddit to make sure you’re putting your audience first.  Redditors can sniff out a fake as fast as anyone.
• If you can learn to bring yourself to Reddit and get good reception, you can market yourself anywhere.

Find out more about Paul DiGiovanni

Twitter: @PaulieDiGi
Website: GroupSRC.com

Check out his latest project: IdeasForCosa.ideascale.com – A suggestion box community for the San Antonio City Council