Thriving - not merely surviving - in a data world requires learning the foundational elements of data analytics instead of learning the next fancy tool. That's the conclusion of business intelligence and analytics leader, Sangeeta Krishnan, in her book, Thriving in a Data World: A Guide for Leaders and Managers. While there is a bit of "math on the test," you'll benefit from Sangeeta's straightforward, value-based counsel about topics ranging from big data versus small, the data function as a cost center or a positive ROI generator, and whether data resources are better centralized or embedded locally. That is, of course, if you're in the 100% of organizations seeking to become more data driven.