Kim Westwood, Founder & Managing Director of Shopping Links, joins the Influence Pros Podcast to discuss finding the influencer that is the right fit for your brand, creating consistent messaging, and the perks of long-term collaborations. Spec

Why Influencers Are Key to Transforming the Marketing Landscape

Dec 7th, 2016 46m 39s

Kevin Akeroyd, CEO at Cision, joins the Influence Pros Podcast to talk about the rebirth of display advertising, how to use discrete audiences to test campaigns, and why you must sync your systems and measure your results. Special thanks to o

How to Use Influencer and Advocate Marketers at the Top of Your Sales Funnel

Nov 30th, 2016 36m 51s

Brian Littleton, Founder and CEO at ShareASale.com Inc., joins the Influence Pros Podcast to discuss communicating with your influencers, why niche audiences matter, and that tracking actual conversations will always remain key. Special thanks

How Conversation Research Makes Your Influencer Marketing Campaigns Rock

Nov 23rd, 2016 42m 40s

Jason Falls, Founder and Partner at Conversation Research Institute, joins the Influence Pros Podcast to reveal the benefits of conversation research, using the right tools, and close relationships. Special thanks to our sponsors: Cision (http

Why Forming Authentic Partnerships is Key to Influencer Marketing Success

Nov 16th, 2016 34m 1s

Sarah Evans, Digital Correspondent at Sevans Strategy, joins the Influence Pros Podcast to talk about live video, authentic partnerships, and how to keep up with the ever-changing nature of marketing. Special thanks to our sponsors: Cision (

How to Use Micro-Influencers to Build Big Engagement

Nov 9th, 2016 42m 38s

Barbara Rozgonyi, CEO at CoryWest Media, joins the Influence Pros Podcast to discuss merging a speaking career with being an influencer, relationship building, and the importance of local communities. Special thanks to our sponsors: Cision (

How to Stay Current with Trends in PR and Influencer Marketing

Nov 2nd, 2016 36m 50s

Deirdre Breakenridge, CEO of Pure Performance Communications, joins the Influence Pros Podcast to talk about building close relationships, the importance of transparency, and the best ways to keep up with social and technology trends. Special t

How to Integrate Influencer Campaigns With the Rest of Your Marketing

Oct 26th, 2016 39m 42s

Rachael Cihlar, Director of Influence Strategy at TapInfluence, joins the Influence Pros Podcast to discuss the best way to select influencers, plan your strategy, and integrate influencer marketing with the rest of your marketing. Special than

How to Cultivate Brand Advocacy From Both Employees and Influencers

Oct 19th, 2016 38m 17s

Stacey DePolo, Social Advocacy Manager at GoDaddy, joins the Influence Pros Podcast to talk about metrics, customer and employee empowerment, and the advantage of finding genuine fans who can become brand advocates. Special thanks to our sponso

Why Positive Influencer Relationships Depend on Trust

Oct 12th, 2016 41m 55s

Julianna Vorhaus, Director of Influencer Development at TapInfluence, joins the Influence Pros Podcast to debut as a new co-host and discuss client relations, authenticity, and the importance of trusting your influencers. Special thanks to our

Why Brands Must Develop Clear Core Values Before Hiring An Influencer

Oct 5th, 2016 41m 12s

Fabian Geyrhalter, Founder and Principal at FINIEN, joins the Influence Pros Podcast to talk about creating actionable values for your organization, social listening, and knowing when to follow your gut instinct. Special thanks to our sponsors:

How to Build Long-Term Relationships Between Influencers and Brands

Sep 28th, 2016 38m 48s

Amy Anderson, Blogger and Influencer at Mod Podge Rocks, joins the Influence Pros Podcast to discuss trackable links, long-term relationships, and the importance consulting and mailing lists. Special thanks to our sponsors: Cision (http://ci

How to Maximize Your ROI as an Influencer

Sep 21st, 2016 36m 35s

Billy Parisi, Influencer and Content Creator, joins the Influence Pros Podcast to discuss platform integration, direct relationships with brands, and the importance of giving your posts time. Special thanks to our sponsors: Cision (http://ci

How to Build an Influencer Empire

Sep 14th, 2016 41m 13s

Olfa Turki, Founder & Editor of Our Family World, joins the Influence Pros Podcast to talk about the power of evergreen content, focusing on your audience, and why keeping your voice consistent is key. Special thanks to our sponsors: Cision (h

The Philosophy Behind Influence Marketing (and Why It Matters)

Sep 7th, 2016 36m 30s

Kristen Matthews, Influencer Marketing Expert, joins the Influence Pros Podcast to discuss the philosophy behind influencer marketing, niche audiences, and authenticity. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) C

Why a Smaller Audience May Save Your Influence Marketing

Aug 31st, 2016 28m 2s

Chris Brogan, Author and CEO at Owner Media Group, joins the Influence Pros Podcast to talk about the balance between technology and human connection, why influencer marketing is at a crossroads, and why numbers don’t necessarily mean influence

How Influencers are Protecting Their Right to Get Paid

Aug 24th, 2016 39m 18s

Erin Bury, Managing Director of 88 Creative, joins the Influence Pros Podcast to talk about the advantages of leveraging existing communities and how influencer marketing has shifted more into the realm of paid digital marketing. Special thanks

How to Make Your Marketing More Accountable

Aug 17th, 2016 46m 14s

Bill Carmody, Founder and CEO of Trepoint, joins the Influence Pros Podcast to discuss the power of micro influence, bringing campaigns up to scale, and his mission to make marketing more accountable. Special thanks to our sponsors: Cision (ht

The Future of Influence is Integrated Marketing and Authenticity

Aug 10th, 2016 51m 43s

John Hall, Co-founder and CEO of Influence & Co., joins the Influence Pros Podcast to talk about content alignment, authenticity and engagement, and the fully integrated marketing strategies of the future. Special thanks to our sponsors: Cis

Why Engaged Communities Trump High Follower Counts

Aug 3rd, 2016 54m 29s

Brian Fanzo, Founder of iSocialFanz LLC, joins the Influence Pros Podcast to discuss the value of maintaining authenticity and his three favorite topics: influencers, community building, and engagement. Special thanks to our sponsors: Cision

How to Use Data to Choose the Perfect Influencer

Jul 27th, 2016 43m 21s

Rustin Banks, Founder and Chief Product Officer of TapInfluence, joins the Influence Pros Podcast to talk about where influencer marketing came from, how to successfully combine data and storytelling, and the importance of engagement. Special t

Keep Your Friends Close and Your Influencers Closer

Jul 20th, 2016 44m 4s

Stacey Miller, Senior Manager of Communications at Cision, joins the Influence Pros Podcast to discuss keys to selecting the right influencer, maintaining relationships, and the growing authority of influencers over some media outlets. Specia

The Best Way to Get Your Brand Message Out in a Noisy World

Jul 13th, 2016 44m 8s

Tim and Laura Sullivan, Co-founders of Lightworks 360 and Movable Feast Retreats, join the Influence Pros Podcast to talk about producing quality content, getting your brand out there, and the importance of staying human. Special thanks to ou

How to Maximize the True Long Term Value of Influencer Marketing

Jul 6th, 2016 38m 39s

Randi Dukes, Creator of Dukes and Duchesses, joins the Influence Pros Podcast to reveal the hard work behind the scenes, the residual perks of evergreen content, and the essential nature of an organic fit with brands. Special thanks to our sp

How to Recognize and Use Six Major Types of Influencers

Jun 29th, 2016 45m 25s

Bryan Kramer, CEO of PureMatter, joins the Influence Pros Podcast to break down the six different types of influencers, how to use events to build content, and the importance of transparency. Special thanks to our sponsors: Cision (http://ci