Paul Jauregui from BKBeauty joins Cody in this episode of the Influencer Marketing Blueprint to share his insights on TikTok shops and how they have experienced significant growth and success on the platform. They went from $300,000 in sales to

Preston Rutherford discusses his 9-figure exit from apparel brand Chubbies

Apr 3rd, 2024 39m 34s

In this episode of the Influencer Marketing Blueprint, your co-host Cody sits down with Preston Rutherford to discuss his 9-figure exit from apparel brand Chubbies. Preston co-founded popular men’s lifestyle brand Chubbies and shares his insigh

Forecasting Series Part 3: Nate Gunn Discusses the Impact Forecasting had on the success of his brand

Mar 27th, 2024 43m 3s

This episode is the final part in the forecasting series and your hosts, Cody and Taylor, sit down with co-founder Nate Gunn to discuss the success of his brand Wildbird. He highlights the power of influencer and social media marketing in the m

Forecasting Series Part 2: How to create and analyse a forecast

Mar 20th, 2024 19m 13s

In this episode, Cody and Taylor discuss the process of building a forecast for a skincare brand. They start by setting goals and objectives, including the brand's desire to sell and exit within three years. They then dive into the details of t

Forecasting Series Part 1: How to forecast and what makes a good forecast

Mar 13th, 2024 19m 21s

This episode is the first of a special 3 part series that looks at all things forecasting. Cody provides an overview of financial forecasting and the importance of grounding decisions in solid, realistic numbers. He highlights the problem with

Matt Holtwick: The role influencer marketing has played at chomps.

Mar 6th, 2024 28m 40s

In this episode of the influencer marketing blueprint, Cody is joined by Matt Holtwick, the Growth and Retention Manager at Chomps. They discuss Chomp’s history and growth, the role that influencer marketing and user-generated content has playe

The importance of clarity in content creation, targeting and influencer partnerships

Jan 31st, 2024 32m 39s

This week, Cody, is joined by Mark Ritz, co-founder and CEO of Carnivore Snax. Mark shares his insights on how the company successfully launched on Kickstarter with the help of influencers. Cody and Mark discuss the growth of the brand and the

Jordan Bass from HOP WTR: Methodology and Approach to Influencer Marketing in a Retail Business

Jan 10th, 2024 29m 13s

In this episode, Cody and Taylor interview Jordan Bass, co-founder of HOP WTR. They discuss the challenges of launching a beverage brand during the COVID-19 pandemic and the importance of both direct-to-consumer (DTC) and retail channels. Jorda

BFCM Recap and Preparations for Q1

Dec 20th, 2023 33m 35s

In this episode, your hosts Cody and Taylor discuss the recap of Black Friday Cyber Monday (BFCM) and the concerns and strategies of clients during that period. They highlight the importance of cost controls and how they can be used to scale ad

Matt Bertulli: The Power of Seeding

Dec 19th, 2023 34m 52s

Welcome back to another exciting episode of IMB! In today's episode, we have special guest Matt Bertulli joining us. Matt is here to share his insights on the power of gifting out items, the impact of iOS on social media platforms, and the impo

Steven Borrelli: How Cuts Clothing Leverage Influencer

Nov 15th, 2023 36m 10s

In today's episode, we are joined by a very special guest, Steven Borelli, the CEO and founder of Cuts Clothing. Cuts Clothing, an e-commerce fashion brand focused on work leisure, has made waves in the industry with their unique approach to in

Jeremiah Prummer: Maximising Attribution

Nov 1st, 2023 45m 10s

In today's episode, hosts Taylor and Cody sit down with special guest Jeremiah to explore the fascinating realm of influencer marketing and post-purchase surveys. They uncover the secrets behind effective attribution, gain insights into consu

David Baker: The Evolution of Influencer Marketing

Sep 27th, 2023 44m 47s

In this weeks episode, we have a special guest, David Baker, who will be sharing his insights and expertise in the world of influencer marketing and brand building. David's journey began with mommy bloggers and their innovative approach to gene

Lily Comba: Cultivating Growth with an Influencer Marketing Program

Sep 6th, 2023 39m 52s

In this episode, Lily takes us behind the scenes of her incredible influencer marketing program, which achieved a five times return on investment and generated hundreds of millions of dollars in revenue. She shares her journey from building the

Caleb Ulffers: The value of influencers creating real content

Aug 30th, 2023 36m 35s

On today's podcast, we have special guest, Caleb Ulffers, CEO and founder of Haven Athletic. Get ready to dive into the world of influencer marketing as Caleb shares his experiences and insights. Want to know how to find the perfect social medi

Rob Fraser: How Outway leverage brand ambassadors for long term success

Aug 23rd, 2023 44m 11s

Brought to you by:MightyScout:Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff.https://mightyscout.com

Founder of F*** You Pay Me. The Glassdoor for Creators.

Aug 16th, 2023 34m 4s

Matt Mullenax: How we leverage influencer at Huron

Aug 2nd, 2023 32m 47s

Brought to you by:MightyScout:Supercharge your agency with thefastest solution for Instagram & TikTok Influencer Tracking, Analytics& Reporting. Get more valuable work done for your clients without hiringmore staff.https://mightyscout.com

The Power of Influencer Marketing: Gymshark's Rise to Success

Jul 26th, 2023 41m 35s

Decoding the FTC: Understanding New Endorsement Guidelines for Influencer Marketing With Rob Freund

Jul 19th, 2023 37m 54s

Ep #025: Original Grain's Selective Approach to Influencer Partnerships (with Nate Lagos)

Jun 14th, 2023 30m 39s

In this episode, we talk to Nate Lagos, Head of Marketing at Original Grain. He shares insights into their marketing strategy and is selective about which influencers they work with and has found success with YouTube creators that have highly e

Ep #024: Navigating the Legalities of Influencer Marketing (with Robert Freund)

May 31st, 2023 33m 7s

In this episode, we talk to Robert Freud, an advertising attorney, to discuss the legalities of influencer marketing. We cover various topics such as FTC regulations, Mr. Beast's recent giveaway controversy, and usage rights for brand content.

Ep #023: The power of celebrity: How A-list talent has grown HexClad (with Jason Panzer)

May 18th, 2023 43m 16s

In this episode, we’ll talk to Jason Panzer, the president of HexClad. We will be talking about having top-tier celebrity talent as the face of their brand. We get into what is equity, how they structure their agreement, how they get in touch,

Ep #022: Using authenticity to attract consumers and Influencers (with Jake Karls)

Apr 19th, 2023 26m 8s

In this episode, we’ll be talking to Jake Karls, the co-founder of Mid-day Squares. Today will be talking about how telling a unique story assists Mid-day in building relatability with consumers and attracting the right influencers to work with

Ep #021: Optimizing Scale by using Cost Cap Bid Strategy on Facebook (with Dan McCormick)

Apr 6th, 2023 42m 25s

In this episode, Dan McCormick, the Founder, and CEO at Create Wellness, will be talking about how he’s been using cost cap bid strategy on Facebook (with the assistance of Kynship) to be their fastest rising D2C client.TIMESTAMPS[03:36]: