Dave Kurlan, founder and CEO of Objective Management Group and Joe DiDonato, Chief of Staff for Baker Communications join the show to discuss a much-needed tool that’s coming into widespread use in the hiring, onboarding, training and coaching of salespeople. It uses data science to help diagnose strengths and identify skill gaps to aid in our hiring and training decisions. And for most sales executives it’s a welcome addition that helps them solve the problem of sales turnover, which currently plagues the industry at an astronomical 34.7%. This assessment was designed by Objective Management Group and used by Baker Communications to help their clients accelerate sales performance, reduce turnover, and compress the time it takes to get sellers into the field selling.