How to Let Your Customers Drive Your Innovation
Released Tuesday, 7th April 2020
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How to Let Your Customers Drive Your Innovation
How to Let Your Customers Drive Your Innovation
Tuesday, 7th April 2020
Good episode? Give it some love!
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Innovation ideas come from many places, and one of them is your customers! On today’s episode, Claire will share examples of how clients led companies to innovate and ideas on how to collect and analyse your customers’ data to find the places you can focus on your business and better help them.
Listen to find out:
- A story about how customers shifted completely the purpose of an app and led it to success.
- Way of looking at what your customers are using your app and what they need.
- How to read your customers behaviour and how it is impacting your business.
- How you can better delight your customers and whether you need to pivot or not to do it.
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https://www.linkedin.com/in/claire-whittaker-37636a65/
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From The Podcast
Innovation in Business
The Innovation in Business podcast was born to rewire how SME leaders think about innovation. Through the podcast we explore how even smaller innovations in products or processes and changes in mindset can have a big impact on customers, growing your business. The purpose of the show is to inspire entrepreneurs and small to medium-size business leaders to connect with their customers more closely and drive innovation. Over the last decade, I have worked across a variety of different industries and seen the good, the bad and the down-right ugly when it comes to product innovation. I have worked in multiple innovation teams at big companies, including a tech giant seen as some of the world’s most innovative companies. Many people see innovation as something big and scary, something that nobody has ever seen before, however, in my experience it is the smaller things, the little innovations that make your customer’s lives just 1% better. Through this podcast, I want to inspire people with the belief that everyone has the capability to do something innovative in business. All you need to get started is the right mindset and a process to channel your creativity.Join Podchaser to...
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