On this episode of Inside Content, Peyton Lombardo, Manager at 3Vision is joined by Marc Rashba, Executive Vice President of Global Partnerships at Cineverse to take a deep-dive into cross-platform distribution strategies for FAST, AVOD, Pay TV and Youtube.

Peyton and Marc focus on the varying opportunities that different platforms offer and how Cineverse balances its strategy and investment across FAST, AVOD, SVOD, Pay TV, and YouTube. In their discussion, they explore market development, strategies for expanding into new territories and weighing up platforms for distribution, including how to harness YouTube, FAST vs AVOD and balancing FAST and Pay TV initiatives.

They also dive into Cineverse’s content strategy, including the benefits of local content, licensing versus keeping content for O&O services, content discoverability and how to target different audiences.

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3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.

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