Lets face it, there's so many business books out there that it's hard to choose which one will be the most helpful to address your specific business need or learning objective. Ben recognized that what's most useful to a wider audience are lessons that you can use at work as well as in your daily life; and that's how the Insights with Ben Chodor series was born. The series profiles authors whose books can make an impact on you professionally and personally with advice on topics like persuasion, negotiation and much more. Whether you work at a Fortune 500 company or a scrappy start-up, these books will resonate and open your eyes to new and innovative ideas.