General OutreachLa-Z-Boy's WebsiteLa-Z-Boy's LinkedInEli's LinkedInRecommended Resources and MediaPinterestShoe DogWhat Retirees WantRevisionist History Podcast

3Create on Building Cohesive Strategies for Marketing feat. Catherine Lindner, Coco Inoue, & Barbara Christine, Co-Founders

May 13th, 2021 37m 27s

Recommended Tools and ResourcesWordstreamMiroPythonRCatherine’s LinkedInCoco’s LinkedInBarbara’s LinkedIn

MasterBrand on the Value of Meaningful Meetings and Communication: Featuring Steve Matlon, Vice President of National Accounts

Jan 20th, 2021 44m 6s

MasterBrand's WebsiteMasterBrand's LinkedInSteve's LinkedIn

Domtar on Bringing New Talent to a Mature Industry: Featuring Vanecia Carr, Director of Marketing, Pulp and Paper

Jan 5th, 2021 57m 28s

Domtar's WebsiteDomtar's LinkedInVanecia's LinkedInDomtar's PodcastRecommended Resources:Brand Thanking and Other Noble PursuitsDesign Matters PodcastContagious: Why Things Catch On The Good Brand This is MarketingPrinterverse Podcast

James Hardie on Building a Digital Team from the Ground Up: Featuring Bridget Kulla, Senior Digital Marketing Manager

Dec 24th, 2020 44m 17s

Recommended ResourcesJames Hardie’s SiteJames Hardie’s LinkedInBridget’s LinkedInBridget Mentions “EQ” Learn about EQSprout Social BlogSocial Media TodayThe Power Of Habit - Print - AudioPodcast Episode: Reinventing the Job InterviewTi

Cambria on the Importance of Team-Building and Plans for Growth: Featuring Ponara Eng, Director of Digital Marketing

Dec 8th, 2020 39m 21s

Ponara Eng of Cambria chats with us about how he works with his team as well as his insights on planning for growth.Ponara Eng on LinkedInCambria on LinkedInCambria's WebsiteResource Suggestions:Ad Age

My Podcast Episode

Dec 2nd, 2020 1m 15s

My Podcast Episode

Katerra on the Importance of Broad Experiences to Marketers: Featuring Trevor DeWitt, Head of Corporate Marketing & Communications

Nov 23rd, 2020 31m 6s

Trevor DeWitt from Katerra shares his insights on the value of his leveraging one's experiences and continuing to learn as you grow.Trevor DeWitt on LinkedIn Katerra on LinkedInKaterra WebsiteResource suggestions:AsanaSlack

Nexperia on Building Towards Change and the Value of Being a Daring Marketer: Featuring Robby Ferdinandus, Global Head of Marketing

Nov 11th, 2020 32m 57s

Robby Ferdinandus from Nexperia shares his insights on the the necessity for infrastructure preceding change and how to be a daring marketer.Robby Ferdinandus on LinkedIn Nexperia on LinkedInNexperia WebsiteResource suggestions:The Harvar

Peraton on Cross-Channel and the Importance of Empathy Combined With Authenticity: Featuring Ben Ingham, Creative Director and Senior Manager, Marketing Communications

Aug 20th, 2020 18m 12s

Ben Ingham from Peraton shares his insights on the importance of empathy combined with authenticity & creativity in marketing.Ben Ingham on LinkedIn Peraton on LinkedInPeraton WebsiteBook suggestions:Creative ConfidenceConfessions of an

Honeywell Intelligrated - Fresh Perspectives on Marketing, Lead Gen, and Metrics: Featuring Tracy Gaede Niehaus

Aug 19th, 2020 23m 41s

Tracy Gaede Niehaus, director of marketing with Honeywell Intelligrated shares fresh perspectives on marketing, lead gen & metrics. Honeywell IntelligratedTracy Gaede Niehaus on LinkedInFind More EpisodesDiscover the Interact ConferenceGet

Air Transport Services Group (ATSG) and the New Role of Sales Enablement in the Current Digital Environment: Featuring Kym Parks, ASTG Marketing Manager

Jun 22nd, 2020 16m 29s

Air Transport Services Group (ATSG) is a leading provider of aircraft leasing and air cargo transportation and related services. Kym Parks, ASTG Marketing Manager, talks about the new role of sales enablement in the current digital environment

The Dupps Company and Using the Answers to Big Questions to Drive Creativity: Featuring Ken Thomas, Director of Innovation and Marketing

Jun 11th, 2020 13m 26s

Marketers are often called upon to be problem solvers. Ken Thomas, Director of Innovation and Marketing for The Dupps Company, talks about how he uses the answers to big questions to drive creativity.The Dupps CompanyRSS, LLCKen Thomas Linke

Serta Simmons Bedding and Their Approach To Omnichannel - How An Industry-Leading Corporation Can Also Be A “Disruptor Of Disruptors”: Featuring Melanie Huet, EVP, CMO

May 20th, 2020 17m 17s

FEATURING MELANIE HUET, EVP, CMO SERTA SIMMONS BEDDINGEpisode 23| Duration 17:17Consumers are looking everywhere when researching and they want to interact and transact across that experience. Melanie Huet, EVP, CMO at Serta Simmons Bedding

How Ball State University is leveraging digital tools during the Covid-19 crisis: featuring Kathy Wolf, Vice President of Marketing and Communications at Ball State University

Apr 29th, 2020 14m 37s

Episode 22 | Duration 14:38Virtual tours, online learning, live chat and other digital tools are vital for colleges and universities during this time. Kathy Wolf, Vice President of Marketing and Communications at Ball State University shares h

Warren Rupp stays connected and obsessed with customers while shifting to digital: Featuring Michelle Miller, Marketing Manager at Warren Rupp

Apr 24th, 2020 14m 12s

Episode 21| Duration 14:12Marketers during the COVID-19 Crisis have to balance internal and external communications in a rapidly changing landscape. Warren Rupp is classified as an essential business as are many of their customers and distrib

12 Tips for Marketing During the COVID-19 Crisis: Featuring John Fimiani, Partner, Upward Brand Interactions

Apr 13th, 2020 25m 18s

This week we take a break from our normally scheduled podcasts and are proud to share with you this episode of Aligned Podcast, an Upward podcast dedicated to Sales Enablement.Mark Goodwin and John Fimiani dive into 12 things marketers are foc

Purdue University and Event Marketing: Featuring Ethan Braden, Vice President of Marketing

Mar 19th, 2020 21m 13s

Overseeing and coordinating the marketing of one of the nation’s largest universities is no easy task, especially when it’s celebrating its 150th anniversary with a series of events and idea festivals. Ethan Braden, Purdue University’s Vice Pre

Dayton Superior and the Adoption of New Marketing Strategies & Tactics: Featuring Pamela Furneaux, Marketing Communications Manager

Feb 26th, 2020 18m 43s

For marketers working in industries that are slow to incorporate new marketing technologies, strategies and tactics, it can be frustrating. At the same time, achieving first-mover status offers an incredible opportunity to stand out. Pamela Fur

NCR Corporation and Content Creation for Customer Success: Featuring Katie Kirschner, Vice President, Brand, Content & Digital Marketing

Feb 12th, 2020 23m 46s

From the origin of the sales funnel and the first direct marketing campaign to modern point of sale systems, NCR Corp. has been at the forefront of marketing technology and sales for more than 130 years. Katie Kirschner, Vice President of Brand

The Ohio State University and Personalized Marketing: Featuring Elaine Armbruster, Senior Director, Omnichannel Marketing

Nov 26th, 2019 24m

As one of the nation’s largest and most comprehensive universities, Ohio State has dozens, if not hundreds, of email marketing campaigns running at any given time focusing on prospective students, donors, medical professionals, researchers, cur

Diebold Nixdorf and Post-Merger Rebranding: Featuring Devon Watson, Chief Marketing Officer

Oct 31st, 2019 25m 26s

Your company has just acquired or merged with another, and now it’s time to rebrand. How do you ensure buy-in from the C-suite to the mailroom? Devon Watson, Chief Marketing Officer for global fintech hardware and software provider Diebold Nixd

The Cleveland Cavaliers and Championship Design: Featuring Kevin Johnson, Senior Art Director

Oct 4th, 2019 22m 15s

Building an enduring brand for a professional sports franchise, especially when that franchise is closely associated with the league’s greatest player, is no easy task. Kevin Johnson, Senior Art Director for the Cleveland Cavaliers, talks about

White Castle Systems and Marketing Agility: Featuring Kim Bartley, Vice President of Marketing and Site Development

Aug 9th, 2019 23m 10s

Building a cult following for America’s oldest quick service restaurant chain requires customer-focused nimble marketing. Kim Bartley, Vice President of Marketing " Site Development for White Castle, explains how the iconic brand has done just