Fearful of getting a bad review, most attorneys shy away from going after reviews at all. They hide behind a few good ones, and stop there. This is absolutely the wrong approach. Richard Jacobs tells listeners why this is the wrong approach, an

Episode 17 – Quality Referrals on a Regular Basis

Jan 18th, 2021 16m 14s

An overwhelming majority of attorneys don’t have a system for attracting referrals. They’re at the whim of whatever their past clients decide to say about them, hoping some good referrals come along, but having no idea whether they actually wil

Episode 16 – Podcasts: Propelling You Into Greater Authority

Jan 14th, 2021 11m 24s

A single podcast appearance could change the entire trajectory of your career for the better. Some podcast episodes are played over one million times, reaching an impressive number of people. Podcasts are popular, they’re accessible, and they’r

Episode 15 – How to Make Yourself Valuable to Journalists and Third-Party Media

Jan 13th, 2021 14m 11s

A more lucrative practice? A feature in third-party media? If you’ve been wanting both, there’s good news: you can get both for a fraction of the effort others spend on getting just one. The key lies in positioning yourself as an authoritative

Episode 14 – Building Lucrative Assets From the Ones You Already Have

Jan 12th, 2021 10m 52s

Adding to your asset list—the one that brings in money on a continuous basis—isn’t as hard as you might think. In fact, you’ve already done most of the work. You already know how to author a book in a matter of hours, and how to wring every oun

Episode 13 - How to OWN your legal niche

Jan 11th, 2021 6m 51s

The authors of the book series Chicken Soup for the Soul have been tremendously successful, and your immediate recognition of the name is testament to that. With over 250 titles, most people have no trouble recognizing this “brand.” In this way

Episode 12 – The Most Powerful Marketing Medium for Attorneys (Based on Results of 800+ Clients)

Jan 8th, 2021 8m 48s

Your competitors are everywhere, maybe even down the street from your practice. How can you stand out among the many other attorneys who practice the same type of law as you? It might feel impossible at times, but it’s not. On today’s show, Ric

Episode 11 – Your Declaration of Authority

Jan 6th, 2021 10m 48s

What does it mean to position yourself well and assert your authority in your niche practice area? Ultimately, it means attracting the clients you need: the ones who are looking for the best attorney rather than the cheapest, the ones who have

Episode 10 - Introducing the RISE Speak-a-Book package

Sep 7th, 2020 8m 45s

In this podcast, Richard Jacobs invigorates business owners by offering a specific means of action. The current atmosphere lends itself to mindless waiting, which is never the right mode for a business. Richard shares a realization regarding hi

Episode 9 – Free Publicity for Your Business, Guaranteed

Jul 6th, 2020 49m 30s

Most attorneys develop their client base within a twenty-mile circle from their location. Owner of RJR Media Magic and friend of Richard, Ron Sheetz, explains a great way to get free publicity within that local circle. He’s developed a stellar

Episode 8 : Julio Laboy, Attorney, Laboy Law Office, Talks About the Publishing Advantage - Getting Your Knowledge into the Marketplace

Apr 1st, 2020 18m 32s

Criminal defense attorney, Julio Laboy, discusses his firm, the kinds of clients they serve, and why he decided to publish his expertise and share it with clients and potential clients. Julio Laboy’s firm, Laboy Law Office, is a boutique crimin

Episode 7 : Growing Your Business in the Coronavirus Period

Mar 18th, 2020 5m 59s

In this insightful, marketing tips podcast, Richard Jacobs, founder, and president of Speakeasy Marketing, Inc. and principal of Jacobs & Whitehall, discusses some positive ways business owners can deal with the current coronavirus situation. A

Episode 6 : How Publishing What You Know Can Greatly Enhance Your Practice or Profession’s Market Value

Mar 17th, 2020 25m 27s

This informative podcast with Richard Jacobs, entrepreneur, founder of Speakeasy Marketing, and principal of Jacobs & Whitehall, a specialized publishing house for business and medical professionals, covers the topic of publishing. Jacobs discu

Episode 5: Immigration Attorney Reveals How He Used His New Books to Become a Mini-Celebrity in Fort Lee

Jan 14th, 2020 22m 59s

Richard Jacobs, the successful principal of Jacobs & Whitehall, a unique publishing house for business and medical professionals, and founder of Speakeasy Marketing, discusses the power of publishing with one of his brightest and best attorney

Episode 4 : To Stay on Top, Consider Becoming a Published Author

Jan 10th, 2020 2m 32s

Richard Jacobs, the successful entrepreneur, and principal of Jacobs & Whitehall, a one-stop-shop publishing house for business and medical leaders and innovators, delivers some valuable insight for anyone who is considering publishing a book.

Episode 3: The Power of Publishing for Business,Industry, and Medical Professionals

Dec 23rd, 2019 20m 11s

Richard Jacobs, the principal of Jacobs & Whitehall, an innovative publishing house for respected business and medical professionals, delivers some valuable insight for anyone who is considering publishing a book. Jacobs & Whitehall has helped

Episode 2: Practical Thoughts on Publishing – Richard Jacobs, Principal of Jacobs & Whitehall – Getting Your Ideas Out There and Attracting More Business Through Publishing

Dec 9th, 2019 5m 45s

Richard Jacobs, principal of Jacobs & Whitehall, delivers some helpful insight for anyone who is considering publishing a book. Jacobs & Whitehall is a successful publishing house for respected professionals. They assist attorneys, dentists, an

Episode 1 : 10 Ways to “Un-Commoditize” Your Law Practice

Nov 14th, 2019 30m 19s

In today’s podcast episode, Tracy Merda and legal marketing expert Richard Jacobs reveal ten specific positioning tactics that Jacob & Whitehall’s most successful clients use to differentiate their firms, and themselves, from the hordes of othe

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