This weeks episode is all about the psychology of training and mental toughness. Unlike the physical changes made in the gym (that are very measurable), the mental changes aren't as easy to quantify. Joe sits down with longtime "DeFranco disciple" Pat Cole to get an athlete's perspective on what it was like to "grow up" in DeFranco's Gym. Pat gives some incredible insight on how he went from a nervous 13-year-old kid to a confident scholarship athlete. He also won the World's Strongest Athlete competition in 2010 in what Joe referred to as "the most epic moment in DeFranco's Gym history."The insight and behind-the-scenes stories in this episode will give you a much better understanding as to why DeFranco's Gym is such a successful brand....(and it has nothing to do with bands, chains or getting athletes to faster.)