Sometimes all what we need is to feel related to something and to someone in order to get inspired andto be convinced about an idea. Through KASHMAH podcast, we will be able to communicate and toreach to our employees hearts through their colleges at work. The aim of the podcast is to coveyinspirational ideas to the employees mainly through a variety of episodes in which experiences and richinformation to enhance the staff emotional connection to the company and to make them feel involvedwhich will have an impact on the culture of staff at their work, which will have a direct impact on theirperformance