Last year, a trade association challenged aspirational claims that JBS – the world’s largest producer of beef products – was making about its commitment ​“to be net zero by 2040.” NAD determined that although the company had taken steps that ​may be helpful towards achieving its goal, those steps weren’t enough to support the implied claim that JBS was currently implementing a plan that would achieve that goal. On appeal, NARB agreed with NAD’s decision.

https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ny-attorney-general-sues-jbs-over-greenwashing

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