Paul Smith is one of the world’s leading experts in business storytelling. He’s one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and bestselling author of several books including The 10 Stories Great Leaders Tell, Sell with a Story, Lead with a Story, Parenting with a Story. Paul holds an MBA from the Wharton School, is a former consultant at Accenture, and former executive and 20-year veteran of The Procter & Gamble Company.Inside This EpisodeWhy Storytelling WorksWhy Emotions Drive Good Decision-MakingHow to use stories every dayWhat’s Your Company Story?An Example of a Founding StoryTop 10 Stories Leaders Must TellHow Stories Create CultureCommon Storytelling MistakesHow to Start a Story So People ListenWhy Telling Stories Is Better Than Giving AdviceKeep It Short & SweetUsing Questions to Customize and Create StoriesIf Not Now, When?Links:Website: www.leadwithastory.comLinkedIn https://www.linkedin.com/in/smithpa9/Twitter: @LeadWithAStoryPaul's Book Page on Amazon