Do you know who you are trying to target with your live video show? A lot of times, people think it’s everyone, but it’s not. Audience identification is a major key in laying the groundwork to success and it is not something you can build overnight.
What is an avatar?
Create a buyer persona or avatar.
You can have multiple avatars (and should)
10 Ways to identify your avatar or buyer persona.
- Background - who are they, are they a business person? Male / Female Executive, live streamer?
- Identifiers - Are they from a geographic area, moms, dads, entrepreneur, small business owner, etc
- Challenges - what problem are you helping them solve with your show?
- Demographics - gender, age, income level
- Spends Online Time On - where do they hang out? Social media platforms, etc. Place to promote
- Favorite Brands - if you know what brands, you can tie-in to audience building, talk about some of those products, etc
- Favorite Websites - backlink, products you use
- Favorite Tech - are they mobile vs desktop, Apple vs Android
- Interests - sports, retail, family,
Click the subscribe or follow button, push play, and let's get you moving with live video!
More about this episode: http://launchyour.live/ep16Launch Your Live Official SiteFacebookInstagramTwitterLinkedInYouTube