How to Identify An Audience For Your Live Streaming Show

Released Monday, 3rd August 2020
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Do you know who you are trying to target with your live video show? A lot of times, people think it’s everyone, but it’s not. Audience identification is a major key in laying the groundwork to success and it is not something you can build overnight.
What is an avatar? 
Create a buyer persona or avatar.
You can have multiple avatars (and should)
10 Ways to identify your avatar or buyer persona.
  1. Background - who are they, are they a business person? Male / Female Executive, live streamer?
  2. Identifiers - Are they from a geographic area, moms, dads, entrepreneur, small business owner, etc
  3. Goals
  4. Challenges - what problem are you helping them solve with your show?
  5. Demographics - gender, age, income level
  6. Spends Online Time On - where do they hang out? Social media platforms, etc. Place to promote
  7. Favorite Brands - if you know what brands, you can tie-in to audience building, talk about some of those products, etc
  8. Favorite Websites - backlink, products you use
  9. Favorite Tech - are they mobile vs desktop, Apple vs Android
  10. Interests - sports, retail, family, 
Click the subscribe or follow button, push play, and let's get you moving with live video!
More about this episode: http://launchyour.live/ep16
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Episode Details

Length
24m 16s
Explicit
No
Episode
16
Episode Type
Full

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