Your clients are online. There's no excuse for not offering online educational workshops to prospective clients. These are an easy way to bring new people through your virtual doors every month.

We like using the term "workshop" because it communicates to the prospective client that it will be an interactive session to work through the material they are learning with the facilitator.

Using a pre-recorded workshops and delivering it using a platform like Zoom Webinar is a simple way to get started. It’s also less stressful than teaching live on Facebook or Instagram.

Our recommendation is to start small, make it simple, and do it consistently. Pick a date that gives you about three weeks to prepare your workshop and market it.

Be intentional with how you structure your workshop. Know what that next step is you want your prospect to take. Give them a deadline and a clear call to action.

The more workshops you do, the more comfortable you become delivering the content. Your workshops will start to take on a personality of their own.

What You Will Learn in this Episode

• The benefits of starting with a pre-recorded workshop
• Why you need a deadline and a clear call to action
• How to name your One Time Offer
• Why you should have an assistant run the workshop with you
• How to structure your workshop to get prospects to take the next step

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources

https://www.legalmarketingflow.com/

https://www.facebook.com/LegalMarketingFlow

https://www.linkedin.com/in/roslyndrotar/

https://www.linkedin.com/in/molly-hall/