Nancy Myrland, Legal Marketing and Business Development Advisor
Legal Marketing Minutes with Nancy MyrlandEpisodes
Episodes of Legal Marketing Minutes
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A common theme I am hearing from many is that they think that before they spend so much of their time experimenting with AI, Generative AI, the creation of chatbots, and GPTs, they have to know exactly why they are using it and what specificall
In this episode of the Legal Marketing Minutes Podcast, Legal Marketing and Business Development Advisor Nancy Myrland discusses artificial intelligence's impact on the legal profession's traditional billing structure. With the rise of AI and
Does it ever feel like there are two different versions of you that show up on any given day? One of you is confident. You know your topic. You know your practice area inside and out because you talk about it every day. You are confident that y
Your personal brand speaks for you 24 hours a day, 7 days a week, even when you are not conversing with others. It leaves a trail back to you so that others can find you even when you aren’t there. They can observe your intelligence, demeanor
The decision about whether to list clients on your website or other promotional materials, or to ask for testimonials for use in promotional materials, is a very interesting discussion. We discussed this earlier on Ari Kaplan's Virtual Lunch. I
Lawyers, when you are trying to decide whether or not you should spend your time, money, or other valuable resources on a particular business development activity, a project, a new practice area, or an activity or event in the community, I want
We're going through a very interesting time with regards to business development and networking, trying to figure out whether or not we should be doing that online or in person. Should we attend conferences in person, or is virtual attendance
One of the strongest ways for you as a lawyer to stand out from the competition is to establish yourself as a thought leader in your practice area. You can do this by creating content that speaks to the issues and challenges your clients are fa
Photos can draw people into your social media posts, your articles, your blog posts, and all of your content, helping to set the tone or the feeling you want them to have when they consume your words. In today's episode of Legal Marketing Minu
At every stage of your career, there is a case to be made that you need to pay attention to traditional and social networking. In today's episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland, disc
In the legal profession, we tend to sit back and wait to innovate or do something we think we should be doing until we see another firm or another lawyer do it. We want to know that it looks okay. In this episode of Legal Marketing Minutes, Leg
You often hear about the need to establish your personal brand, or that you need to create a brand for your firm. You might also hear about the need to position yourself in the marketplace. In today's episode of Legal Marketing Minutes, Legal
Because of the pandemic-related events of the past few years, everything has changed, but nothing has changed. When planning for the future, it has always been critical to put many factors in a blender and mix them together to find the richest
When we analyze why clients and potential clients make a decision to hire you or someone else, it's easy to assume they're being logical in their decision-making process, so you operate accordingly. You give them information that appeals to th
There have been several new features added to LinkedIn that can help differentiate you from others who are either not using them or don't know about them. In this episode of Legal Marketing Minutes, Legal Marketing and Business Development Adv
"Why should I choose you over someone else?" If you haven't already, one of these days, you might find yourself in the position, of having someone whose business you're trying to earn look at you and ask you this question. In this episode of th
Webinars and other virtual events can be great marketing and business development tools, but there are a few critical steps you need to take FIRST in order to have the most successful event possible. In this episode of the Legal Marketing Minu
There are a time and a place for follow-up with potential clients. In today's episode of Legal Marketing Minutes, I talk about how to NOT become a professional stalker. Join me for a few minutes while I share an example of moving in way too soo
Clubhouse is the next social media darling. It is social audio that promises to connect you with people and conversations at a much deeper level than you might find elsewhere. If you are wondering whether you should follow this bright, very sh
The people, companies, and institutions you want to do business with, as well as those who can play a part in helping you accomplish your goals, are your target audiences. They are an important part of the foundation of your marketing and busin
I know it’s tempting to purchase one of those tools that automates your LinkedIn activity to find and connect with those you know are important to your practice. In today’s episode of Legal Marketing Minutes, I’ll help you understand the nuanc
Lawyers are very smart people. I know this because I've worked with lawyers since 1997, first in-house as a director of marketing and then out of my own since 2002. Sometimes being smart is just not enough. Let's discuss. Remaining episodes
There has been an amazing increase in the amount and type of Coronavirus content being created by lawyers and law firms. There has also been an increase in the number of people who will freely tell the world you are doing it wrong. Let’s discu
I’ve been asked by several people whether now is the appropriate time to sell your services or even to cross-sell the other services in your firm. Some lawyers I have talked to have said that they think now would be a good time to make sure all
This is a trying time. Many are wondering if and what they should be posting on social media. In this episode of Legal Marketing Minutes with Nancy Myrland, I give suggestions for how lawyers and staff should be using social media during this C
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