Intellectual property IS your business. Building a business on solid intellectual property foundations is more important than ever before in the digital economy. Listen to this show to find out why IP is not just a “legal” subject. It helps grow your profit margins, creates income streams, attracts finance, protects your market share, prevents competitors from copying your ideas, reduces future risks and liability, and protects the effort you put into your business, as well as giving you a legal monopoly. It pays to learn more about it.To access our free ebook and audiobook of How To Trademark a Name, please subscribe. Then download all past episodes and send an email to [email protected] saying when you downloaded them. We’ll then send you access.