Rana Mouawad
LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship
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Rana Mouawad
LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, EntrepreneurshipEpisodes
Rana Mouawad
LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship
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Episodes of LET'S MAKE WAVES
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If in the midst of frustration, you asked yourself any of these questions:Why is a "popular" guide not giving me the branding solutions I'm looking for?What is at the heart of a brand?How important is the brand story to my brand?Why are bi
There’s a “lost-opportunity” for many companies today who do not actively shape their employees’ personal brands and benefit from creating an Employee Advocacy Program. The valuable potential within a company's workforce often goes unnoticed
Have you ever found yourself wishing for a roadmap to navigate the complex world of brand building? That elusive guide that lays out the essential factors determining a brand's triumph or downfall in today's dynamic market?In this episode, Ja
If I told you that your personal brand can- Serve you like a backstage pass to better opportunities in life and business- It’s your key to sharing your voice- It helps you connect with the right crowd- It supports in building a sustainable
Do you find content marketing mysterious? It’s definitely not a buzzword, but a strategic approach that involves creating valuable, relevant, relatable and consistent content, that is aimed to build a foundarion for authority, trust, interest a
If you’re planning a launch, listen-up!Launching comes in different sizes… it could be a big launch, such as launching a new business, a digital course, or introducing a new product. Or it could be a small launch like a holiday promotion or
If you’ve been consistent in content creation and value sharing, your content holds more value than you can imagine! This valuable content is an asset that can be used to support your list building efforts. Whether it is email, phone numbers
What is a key element in your brand building that is a “gem”? Something that will help you make a lasting impression, an essential step in your journey towards standing out and leaving a memorable mark?This gem is your Unique Selling Proposit
Many agree that companies benefit from a robust communications strategy, but neglect the fact that professionals, thought leaders, content creators and many more benefit from creating and implementing a communications strategy for their persona
Let's unravel the significance of investing in your unique identity. In this episode, I’ll take you through 18 reasons why crafting and nurturing your personal brand is not merely a choice but a game-changer for your career. From immediate impa
In this podcast episode, we shed the light on the main elements that "humanizes" the sales experience, and how fully understanding your target audience can be the key to creating the right brand messaging, which pushes to more customer conversi
As an entrepreneur, there are certain elements that you need to keep in-balance, where they work together in synergy to best represent you. Some of those elements are: a clear mission, communicating your values, identifying your USP, target aud
Brand positioning is an absolute must for all businesses wanting to succeed. It is the strategic process of being intentional in positioning your brand in the mind of your customers that sets you apart from your competitors. In this podcast epi
What is more exciting for a business owner than having a happy loyal customer? Well, it is for that customer to refer their friends and family to your business and encourage them to buy into it. This is the power of creating a referral program
In this episode, I take you through 15 lessons I learnt during my 15 years in corporate that have impacted the person and the business you see today.
In this digital space and as small business owners, we cannot afford to shy away from utilizing different marketing tools that can help us build our brand and our credibility... all while reaching more new audiences. Influencer marketing has cl
A Thought Leader is someone who is influencing the narrative by understanding what needs to be done in a specific field or topic. It is important to remember that thought leaders have a thought. In this episode, we dive into the 4 Pillars of Th
There is a general uncomfortable feel and many barriers experienced by small business owners when it comes to Data. Sadly, because of these barriers, many plans and strategies are built on ‘a feeling’ or ‘hope’ or minimum information. However,
Despite the rise of social media, email marketing is still the most effective way to boost customer loyalty and make sales online. However, getting a prospect's email is no easy task! In this episode, we dive into 3 Strategies that can help you
What if I told you that the reason why your marketing strategy is not working to it’s full capacity is because of one very important element? This element is: Not considering your customer's journey when planning your marketing strategy. In thi
This is an in-depth episode, case study - giving you a deep dive into how to build a publicity plan to launch in 3 months. The strategies shared gives you a step by step actionable tactics into a PR campaign.
Email Marketing is a powerful communication channel and tool that should be a priority in any business and for all entrepreneurs, whether they are brand-new or veteran ones. In this episode, I share specific steps to outline the process of how
Launches are part of the growth strategy for a business. Many successful businesses alternate and mix between small and large launches in its lifetime to build on its successes and continue growing and engaging with their customers, and of cour
Welcome to a new season celebrating our 1st Anniversary of Let's Make Waves Podcast. If you are planning to launch a podcast, listen to this episode, where I share 8 lessons and benefits I experienced since creating my podcast.
In this episode, I share with you a story of how felt imposter syndrome and what tactics worked for me to best handle it. So many high achievers have this secret, where they feel like their accomplishments are a result of complete luck. This pa
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