63. Building relationships with ABM | PwC
Released Friday, 8th March 2024
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63. Building relationships with ABM | PwC
63. Building relationships with ABM | PwC
Friday, 8th March 2024
Good episode? Give it some love!
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In this episode of Let’s talk ABM, Declan speaks with Rhiannon Blackwell, ABM Leader, Global Marketing Organization at PwC. Over the course of the last 18 months, Rhiannon has built up the team and capability from scratch. With a team now of 20+ ABM professionals she is scaling the program to drive growth in PwC's top-tier accounts.
Here’s what they cover:
What it takes to stand up an ABM program from scratch
How to achieve Sales and Marketing alignment
Why personalization is key for ABM success
How to measure ABM success
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From The Podcast
Let’s talk ABM
Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.Join Podchaser to...
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