The new communications model

For more than 20 years, I've been front and center to some of the most impactful changes in the communications, marketing and technology industries.

And all throughout this change, there's been one constant: The audience.

And never before has the audience been so critical to the success of today's businesses.

So, how do today's businesses reach their audiences?

Introducing: The new communications model.

With your audience at the center of everything, let’s talk through each of the supporting pieces:

Business: When operating a business, communications is tough to quantify. Or is it? Through data-focused projects, communications can drive different revenue models based on unique business-enabled approaches, such as:

Audience development

Lead generation

Return on investment (ROI)

Technology: Technology can be wonderful at increasing operational efficiencies, developing new product plans and promoting thought leadership. And enabling smart communications. By adding platform integrations, businesses can scale their communications with ease.

Automation

Intelligence

Segmentation

Communications: This is where it all comes together. By creating a model with efficiencies brought on by technological connections, communications projects can then do what they do best: Reach a defined audience based on organizational needs.

Advertising

Brand

Marketing

How this impacts you

If you are a freelancer, a small business owner or a Substack author, you are probably wondering how to leverage the integration of technology and communications to better reach your audience.

Substack, Stripe, Clubhouse and other self-enabling and self-publishing platforms have allowed smaller companies to better compete with larger organizations without the large accompanying budgets.

And that's what the new communications model addresses.

Through this podcast, thenewcommunicate.com website and a weekly newsletter, I aim to provide you the information necessary to make smart and impactful decisions to better connect with your audience.

Who am I?

I'm a 20+ year professional with global experience in working with managed services providers, media and entertainment firms, investment banks along with delivering projects for advertising agencies, food trucks and vineyards

My expertise is in generating awareness and revenue

My passion is in making connections through communications and technology

Who are you?

You are in a leadership or operations role at a small business looking to generate demand for your organization

Or maybe you are a freelancer or Substack author looking to grow your work through audience engagement projects

Either way, you are on the cusp of something great and you want to better understand how to leverage today's communications theories and technology platforms to benefit your bottom line

Closing: Thanks for listening. Holler with any questions.

Learn more at https://thenewcommunicate.com/lets-talk-comms/s01-e01-lets-talk.