The holiday season is not only the merriest time of the year - it’s also the BUSIEST time of the year! With these 6 steps, learn how to leverage marketing during the holidays to make this holiday season your best business season yet! Create a H

Establishing Your Social Media Strategy

May 26th, 2021 11m 24s

Social Media has become one of the most important marketing channels in our world, so it's no surprise that establishing a social media strategy should be at the top of your priority list as a business owner! In Episode 15, I walk you through 3

How to Build A Business Plan

May 19th, 2021 28m 11s

Do you have an idea for a product or service but aren't sure how to translate it into a profitable business? Working through a Business Plan can help flesh out product concepts and ideas - and give you directional next steps to help you bring

Marketing, Sales & Customer Journey Funnels

May 12th, 2021 21m 39s

Marketing & Sales are the heart and soul of any business. But how should they play together in order to create the most effective content and convert customers to loyal purchasers? In Episode 13, we talk about how Marketing & Sales can (and sho

School of Iconic Brands - Part I: Nike

Apr 28th, 2021 11m 12s

Instead of dedicating a full episode to talking about one marketing topic, Episode 12 kicks off the "School of Iconic Brands" series where I dive into ONE iconic brand and discuss what driving factors have continued to make it iconic - generati

Marketing Confessions: 8 Marketing Mistakes

Apr 21st, 2021 12m 26s

In this episode, I confess the top 8 Marketing mistakes I've made! We discuss how you can learn from them for your business and avoid making them at all costs. We're all about the #MarketingMovement, learning from each other and working smarter

How to Be Intentional With Your Marketing

Apr 14th, 2021 15m 36s

Let's Talk MKTG Episode 10 is all about how to create a marketing strategy with intention. Intentional Marketing materializes when you have a cohesive marketing plan, where all of the pieces of your marketing strategy are intentional, or delibe

How to Conduct Market Research for a Small Business

Apr 7th, 2021 15m 31s

On episode 9 of Let’s Talk MKTG, we discuss how to conduct market research for a small business. If you’re a business owner or looking to launch a business/product - this one is for you! Market Research is a vital pillar of marketing, it’s how

Why Are Your Facebook Ads Not Working?

Mar 19th, 2021 18m 6s

In this episode, we’ll be addressing the infamous question, “Why are my Facebook and Instagram Ads NOT working?” We’ll dissect two major issues that are typically overlooked, which might be causing your digital marketing campaigns to FAIL. Then

Choosing Relevant Engagement Channels & Creating a Marketing Calendar

Feb 12th, 2021 16m 20s

In this episode we cover Steps 9 and 10 of the 10 Steps to Create a Marketing Strategy! We’ll discuss how to choose what channels and platforms to engage in based on where your target audience is active. Then we’ll dive into how to create a mar

Setting Marketing Goals & Crafting Optimal Messaging

Feb 4th, 2021 10m 47s

In this episode we cover Steps 7 and 8 of the 10 Steps to Create a Marketing Strategy! We’ll discuss how to create smart marketing goals & objectives that are relevant for your business with effective call to actions. Then we’ll dive into how t

How to Set Your Price Point

Jan 29th, 2021 13m 38s

In this episode we cover Steps 5 and 6 of the 10 Steps to Create a Marketing Strategy! Primarily, we’ll discuss how you should price your product or service. You’ll learn the ultimate pricing formula and assure that you’ve accounted for all of

How to Research Your Competitive Landscape & Identify YOUR Point of Difference

Jan 22nd, 2021 15m 12s

In this Let’s Talk MKTG episode, we cover Steps 3 & 4 of the 10 steps to Create a Marketing Strategy! We discuss how to conduct and analyze competitive industry research AND how to use that to identify YOUR point of difference. You’ll learn ste

Identifying Your Target Audience

Jan 18th, 2021 10m 5s

Step 2 of 10 in Creating Your Marketing Strategy! In this episode we discuss how to identify your target audience, meaning the people who are most likely to purchase your product/service. I challenge you to define your target audience by more t

Identifying & Defining Your Product/Service(s)

Jan 13th, 2021 11m 33s

Step 1 of 10 in Creating Your Marketing Strategy! In this episode we dive into identifying & defining your product/service(s), laying the foundation to build a strong brand. What are you selling and why? We'll discuss how you can create your 1-

10 Steps to Create a Marketing Strategy

Dec 5th, 2020 16m 43s

In this episode of Let's Talk Marketing, learn how to create a Marketing Strategy curated for your brand, product or service in just 10 steps. Do you even need a Marketing Strategy? The short answer is, yes. A Marketing Strategy is essential fo

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