In early 2020, Sam and Josh started having conversations with Investors about doing a Seed round. As initial conversations picked up, things changed drastically in the world.

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Between March and July of 2020, the team focused on execution. As they generated traction, they sparked interest from many Investors, which eventually led them to raise a $12M Seed round in the fall.

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

(04:56) - A pause in fundraising
(11:26) - Good growing pains
(13:48) - Radical transparency in fundraising
(16:44) - Juggling VC calls and fulfilling orders
(18:38) - Marking the end of fundraising
(21:26) - Taking on operations and content
(22:41) - A vote of confidence for biowearables
(25:33) - The turning point of the raise
(29:26) - Fundraising accelerates the iteration time
(34:29) - 2021 will be a defining year

Transcripts & Show Notes