In this episode we talk about:1:15 what is an "alliance"?2:45 the conversations are the relationship4:45 hire on character, not skill. You can teach skills, not character6:00 our industry is the hardest because we must be selfless all the time10:00 creating value through consistency over time11:00 our prices helps control the volume14:00 conversation starting is about connecting the dots18:30 putting a date on the calendar22:00 Mario as the executioner24:30 life is too special to live on ideas27:30 people always judge with their eyes first28:44 attractive personality and attractive appearance sells30:30 respective the environment that you are in33:00 why do football players study fill so much?34:00 if you're going to do something do it 100%35:45 why mario choose to lose 20lbs?