This week on the show we welcome Joe Crisara, who journeyed from a struggling home service contractor to a beacon of success. Faced with financial turmoil and a lack of sales expertise, Joe's breakthrough moment became the catalyst for turning his fortunes around. Today, as 'Uncle Joe,' he's not just a business owner but a mentor, reshaping the landscape of the home service industry. Through his acclaimed book, "What Should We Do?", he shares invaluable insights, empowering fellow blue-collar workers to transcend limitations and realize their fullest potential.