As we learn more about the world around us, consumer expectations have changed. The conversation around sustainable practices has influenced the way that consumers choose which products and brands they decide to spend their money on, with many

Episode 15: The Importance of Copywriting

Jul 23rd, 2020 14m 16s

A picture might be worth 1,000 words, but let's not discount how important of the words themselves! Good copy is essential to building your brand voice in an online space and can turn potential customers into loyal customers. So what makes effe

Episode 14: Content 101

Jul 17th, 2020 23m 16s

We've spoken before about what kind of content works best on various platforms, but how do you get the most out of the content that you have?In this episode of Like & Follow, Sam and Katy join Ben to discuss the ways that you can make your con

Episode 13: The Magic of Video Content

Jul 9th, 2020 18m 30s

Video content has become such an important part of the social media experience. There are platforms dedicated to video content and others that seem to favour video over still photos. Not only did video kill the radio star, but it's also current

Episode 12: The Future of Influencer Marketing

Jul 2nd, 2020 17m 4s

Influencer Marketing has exploded in the last few years and has run into its fair share of setbacks. While some see it as a new industry, we can trace its roots back to the movie stars and celebrity culture of old. In this episode of Like & Fo

Episode 11: Is Community Management the New Customer Service?

Jun 25th, 2020 13m 49s

Customers are buying more and more online than ever before, and while we may be moving away from the face-to-face experience, that doesn't mean that good customer service isn't needed anymore. With a growing online presence, you're going to nee

Episode 10: Trends Recap Pt. 2

Jun 18th, 2020 20m 5s

So nice, we had to do it twice! We had such a huge amount of things to talk about in part 1 of our Trends Recap that we had to make this a special 2 part episode!Following on from last week, the Milkbar Digital team sit down (over Zoom) and lo

Episode 9: Trends Recap Pt. 1

Jun 11th, 2020 19m 39s

We're halfway through 2020 and what better time to look back at some of the trends that have caught our eye?In this episode of Like & Follow, the Milkbar Digital team sit down (over Zoom) and look back at some of the trends that they feel have

Episode 8: Working From Home

Jun 4th, 2020 11m 7s

With more people looking to work from home than ever before, we thought it would be a good idea to put together a few handy tips and tricks for those who might be finding themselves working from home for the first time.In this episode of Like

Episode 7: The State of Hospitality in 2020

May 22nd, 2020 28m 59s

There's no doubt that 2020 has been hard on the hospitality and retail industries. With people not able to visit in person, it's made the need for a strong online presence much more important. In this episode of Like & Follow, Sam and Ant take

Episode 6: TikTok-ing around the clock

May 7th, 2020 25m 14s

TikTok has caught the attention of the world in a huge way! It's one of the biggest social media apps on the market and it looks like it will only keep growing. So what exactly is it? And are brands smart to get on board early?In this episode,

Episode 5: The Ins and Outs of Ads Manager

Mar 25th, 2020 11m 6s

Looking to make the most out of your ads on Facebook? We've got the tips you need! Katina and Ben sit down to go through the nitty-gritty of Facebook Ads Manager and how the ever-elusive algorithm fits into it all.Looking for a hand with makin

Episode 4: A Room of One's Tone - Tone of Voice tips and tricks

Mar 17th, 2020 23m 59s

This episode of Like & Follow is all about Tone of Voice! One of the best ways to stand out in the online space is by utilising a unique tone of voice in your branding and communication, and to help you out with some tips and tricks are Baya an

Episode 3: What's in store for 2020? Our predictions!

Feb 27th, 2020 21m 7s

In this episode of Like & Follow, the Milkbar Digital team get together to share their predictions for the things that they feel will play a big part in shaping social media and digital marketing in 2020. Will TikTok become a major player? Wh

Episode 1: Who is Milkbar Digital?

Feb 21st, 2020 16m 56s

Welcome to the first episode of Like & Follow! This is a podcast exploring social media and digital marketing presented by Milkbar Digital. But who is Milkbar Digital? We thought the best person to help answer that question would be our Directo

Episode 2: A big bite of social media with Ollie Mann from Sandwich Chefs

Feb 21st, 2020 25m 43s

On this episode of Like & Follow, Milkbar Digital Director Sam is joined by Ollie Mann, National Marketing Manager for one of our awesome clients, Sandwich Chefs. Sam and Ollie get chatting about rebuilding a marketing department, the way that

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