How did category-leading brands like Caraway and Mejuri rise to rapid DTC success? Nik and Moiz break apart the brand playbook and dive into Facebook’s top suggestions for creating more effective ads. How can celebrity testimonials and advertorials take your brand to the next level? Then, find out exactly how investors think about IPOs. Moiz analyzes the biggest conflicts of the founder-investor relationship when it comes to going public. What do you need to know to protect your own interests?And finally, Nik and Moiz break down the fastest-growing shopping categories in the Meta landscape, discussing the value of various brands in the e-commerce space and dissecting the different ways they can be acquired or go public. Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.00:01:02 - Amazon's Use of Anonymous Tracking00:05:46 - Heat Map: Revenue-Driven Analytics Tool00:07:29 - Absurdly High Valuations for Software Companies00:13:20 - CEO-Investor Incentive Disconnect at IPO00:17:20 - Fastest Growing Meta Categories Revealed00:21:23 - Predicting Mattress Conversion Rates and AOV00:23:57 - Utilizing Celebrity Testimonials in Marketing00:26:17 - Experiment with Colors and Models for Audience Reach00:28:48 - Facebook's Approval: Analyzing CPM Trends00:33:33 - Building Category Leading Brands in MarketingWant more DTC advice? Check out the Limited Supply YouTube page for more insider tips.Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJAnd if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.