Nik’s live from the Whalies and talking to one of DTC’s brightest minds—Nood’s VP of Marketing, Bryan Cano.In this jam-packed special episode, Bryan and Nik unravel marketing’s greatest mysteries. Are analytics marketing’s best attempt at science-ing the shit out of great creative? Are analytics mostly BS or are they the greatest tool in your DTC marketing belt? And if they are, what’s the #1 message you should be taking away from your analytics? Bryan also uncorks the secrets of scaling Nood from $0 to $60 million in less than two years. How did doubling down on TikTok pay dividends for the nascent company? And what are the platforms Bryan swears by? Plus, stay tuned as he and Nik field questions from the audience and unpack the virtues of being more methodical, balancing your ROAS and MER, and avoiding TikTok ad fatigue. Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.00:01:07 - Nood’s Journey to $60 Million00:02:29 - TikTok Spending Strategy for Success00:04:26 - Using Different Attribution Models in Marketing00:09:11 - Diversifying Channels: TikTok vs. Meta00:12:25 - Understanding Media Consumption for Effective Advertising00:14:46 - Avoid Wasting Money on Clicks00:18:45 - Building a Resilient Brand with Press00:20:27 - Optimizing In-Store Sales with Budget00:25:21 - Optimizing Tech Stack for Brand Success00:28:19 - Landing Page Testing Platform Recommendations00:29:40 - Audience Q&A SessionWant more DTC advice? Check out the Limited Supply YouTube page for more insider tips.Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJAnd if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.Follow Bryan: LinkedIn: https://www.linkedin.com/in/bryancano/Follow Nik:Twitter: https://www.twitter.com/mrsharmaFollow Moiz:Twitter: https://www.twitter.com/moizali