Key highlights of the episode: 

• The cold call checklist for salespeople before they dial in
• Bryan's framework for a cold call 
• Examples for cold call openers that work almost every single time 
• Video as the channel to connect with your audience - Why it works? 
• Strategies to ride the recession slump and keep a steady stream of revenue flowing
• Metrics that sales reps need to start measuring to close more deals more efficiently