Live from Vidcon 2016, Colin Petrie-Norris talks to the Tech Cat about Xumo.
As CEO of Xumo, the leading live and video-on-demand OTT service for the digital age, Colin has successfully partnered with the world’s largest television OEMs to revolutionize the way TVs are programmed. With traditional Linear TV viewership declining, he recognized the need to change things up. As a result, he spearheaded an initiative that combined Linear TV with over-the-top (OTT) content creating a viewing experience that put content and the viewer first. Colin has led a team of engineers to create Xumo, an intelligent and intuitive application that seamlessly integrates with Smart TVs, smartphones, tablets and desktops. Colin has also demonstrated expertise in content development by successfully brokering several relationships with multi-channel networks and individual Makers to make the most sought after digital content available through Xumo—streamable on any device. His extensive background in establishing and building worldwide advertising networks has afforded him insider knowledge on how to best monetize digital content that is then passed along to each partner.
To learn more about Xumo and Colin’s plans for the company, visit www.xumo.com.
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