News this week that the UK is to start inoculating the public with a 2 shot vaccine against the coronavirus. This is optimistic news and a major step in the fight against COVID. Despite the good news, we need to be careful that this development does not impact on social distancing and the behavioural strategies we need to keep using while the vaccine rolls out. How will the UK Government maintain the balance between optimism and ensuring that social distancing is maintained?
Professors Koch & Jackson discuss the best ways that the UK Government can ensure the health messaging is effectively communicated - and the ways to make sure that as many people as possible receive both doses of the vaccine.