Greg Horn is a leading innovator in health and nutrition business, with two decades of experience in developing and managing companies associated with personal health, nutrition and environmental sustainability. Greg is CEO of Specialty Nutrition Consulting, Inc. focused on commercializing nutrition innovation and leading the emerging market for Effective Nutrition products that have IP protection and clinical evidence of efficacy. He has co-founded and managed several branded nutrition and healthy living companies, including the F1RST® brand of science-based nutrition products, Celsius®, Brand New Brands, Attune Foods, Pronutria Biosciences (now Axcella Health), WikiFoods and Nutrition Capital Network. He is former CEO of both Garden of Life, currently the top brand in the natural channel and General Nutrition Centers (GNC), the world’s largest specialty retailer of nutrition products, which added $100 million per year to profitable revenue for eleven years in a row during his tenure in management. Greg is author of Living Well: Six Pillars For Living Your Best Life, the best-seller Living Green, and co-founder of Eco Shoppe. Greg holds an MBA from UCLA and a BA (summa cum laude, phi beta kappa) from the University of Redlands.