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Lochhead on Marketing

A weekly Business, Marketing and Education podcast
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Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.

This podcast is for executives and entrepreneurs who value counterintuitive marketing approaches coupled with category design and category creation strategies.

Host Christopher Lochhead is a former three-time Silicon Valley public company CMO, host of “100 Outstanding” podcast “Follow Your Different”, Amazon #1 bestselling author of “Niche Down” and “Play Bigger”. The Marketing Journal calls him “one of the best minds in marketing”, NBA Legend Bill Walton calls him a “quasar” and The Economist calls him “off-putting to some”.
1 episode

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