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Episode from the podcastLochhead on Marketing

The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It

Released Wednesday, 8th September 2021

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The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It

The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It

Wednesday, 8th September 2021

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What is Lochhead on Marketing about?

Here is the podcast description for Lochhead on Marketing:

Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.

This podcast is for executives and entrepreneurs who value counterintuitive marketing approaches coupled with category design and category creation strategies.

Host Christopher Lochhead is a former three-time Silicon Valley public company CMO, host of “100 Outstanding” podcast “Follow Your Different”, Amazon #1 bestselling author of “Niche Down” and “Play Bigger”. The Marketing Journal calls him “one of the best minds in marketing”, NBA Legend Bill Walton calls him a “quasar” and The Economist calls him “off-putting to some”.

How many episodes of Lochhead on Marketing exist?

As of May 1st, 2024, Lochhead on Marketing has published 204 episodes.

When was the latest episode of Lochhead on Marketing?

The latest episode of Lochhead on Marketing was published on Apr 10th, 2024

When did Lochhead on Marketing launch?

Lochhead on Marketing launched its first episode on Jul 26th, 2019.

Is Lochhead on Marketing explicit?

The content of Lochhead on Marketing is explicit.

Who is the author of Lochhead on Marketing?

Lochhead on Marketing is created by Christopher Lochhead.

Which podcast categories does Lochhead on Marketing belong to?

Lochhead on Marketing belongs to the following podcast categories:

Business
Marketing
Education

Which podcast hosting provider does Lochhead on Marketing use?

Lochhead on Marketing is hosted on Blubrry.

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From The Podcast

Lochhead on Marketing

Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.This podcast is for executives and entrepreneurs who value counterintuitive marketing approaches coupled with category design and category creation strategies.Host Christopher Lochhead is a former three-time Silicon Valley public company CMO, host of “100 Outstanding” podcast “Follow Your Different”, Amazon #1 bestselling author of “Niche Down” and “Play Bigger”. The Marketing Journal calls him “one of the best minds in marketing”, NBA Legend Bill Walton calls him a “quasar” and The Economist calls him “off-putting to some”.

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Official Episode Pagelochhead.com
Download Audio Filehttps://media.blubrry.com/lochheadonmarketing/content.blubrry.com/lochheadonmarketing/124_LOM-The_Big_Brand_Lie.mp3

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