M³C (Making Media Move Culture ©) is a digital communications media lab dedicated to improving the future with stories that champion social impact and help enhance collective sense-making of social media culture. Founded by Thomas Mofolo in 2016, the lab specializes in managing purpose driven content marketing projects, and creating niche content first businesses.

The lab operates remotely on a fixed-term project or freelance basis in collaboration with a network of independent consultants, agencies and creative talent specialising in various disciplines. Additionally, the lab also hosts workshops for teams to educate them on best practices to improve their workflows, and also produces research related to viral media content that is defining popular culture and current affairs.