Staying connected with your customer base is a neverending battle. In a time when increasing website traffic or getting people to open marketing emails is next to impossible, social media is an indispensable tool that can help you maintain presence in your territory, and forge deeper connections with your customers. However, effective social media marketing involves more than just creating an account and posting a status. Don't feel bad if the in's and out's of producing content, encouraging interaction, and bolstering your reach has left you feeling like you're spinning your wheels. It's... complicated. So, this week I talk with three professionals who shed some light on how to make the most out of your social media activity.

Danielle Wallace is the Content Strategy Manager for BG Products. Danielle and I discuss the incredible potential that social media marketing represents for BG sales reps and distributors, and the goals and direction of BG's own social media presence. 

Sophii Donnay is a social media marketing consultant who helps creators and small businesses increase their online footprint, spread brand awareness, and reach new potential customers using Facebook, Twitter, Instagram, and Snapchat. If you would like to schedule a consultation with Sophii, email her at [email protected].

Shaun White, who you might know as "Buffalo BG," is a sales rep from western New York. Shaun has built one of the most successful BG Facebook accounts around, which he uses to build his own brand, educate customers, and reach potential new clients. It has become an invaluable tool within his territory, but his practical experience with what does and doesn't work online is just as important.

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