In this episode, we talk about the key to differentiation as you learn how manufacturers can achieve differentiation. Ideas, suggestions, and examples abound in this podcast episode of Manufacturing Marketing Matters. Guest: Andrea Olson, Found

MM 091 - Get More Sales from Reps, Distributors, and Resellers

Oct 30th, 2017 41m 18s

Guest: Joel Blake, Partner and Technical Sales at Marketing Technologies Highlights: Increase your rep, distributor, or reseller sales by supporting them with abundant sample products and stories behind those parts. Make sure they have up-to-

Manufacturing Business Development Predictions 2017

Oct 23rd, 2017 38m 56s

Guest: Tom Repp, Owner and Principle of The Repp Group Tom and I made these predictions back at the end of December. There's only 2 months left this year, how are we doing so far? Manufacturing Business Development Predictions: Tom Prediction 1

Yes You Can! Get Return on Investment with Marketing

Oct 16th, 2017 45m 9s

Question 1 – Let’s talk about this perception that marketing has no return or that it is impossible to measure the return of a marketing investment. What is your take on that perception? (with a slant to the B2B manufacturing sector) Question

This Company Increased Leads by 700%

Oct 9th, 2017 39m 12s

Highlights: A company that designs, builds and manages aquatic experiences was faced with a challenge of gaining awareness in an expanded market and a perception of offering a commoditized product. [3:30] John shares his framework for approac

Get More Sales from Channel Partners

Oct 2nd, 2017 40m 52s

This podcast deals with the sometimes contentious relationship between manufacturers and their channel partners. Learn how you can get more sales from your channel partners. Guest: Debbie Pierce, CEO Nitromojo Highlights: Sometimes trying to de

A Go to Market Strategy for Manufacturing

Sep 25th, 2017 40m 29s

On this episode of Manufacturing Marketing Matters, I’m joined by Randall Laveau. Randall is the marketing practice lead at Sales Benchmark Index (SBI). In this conversation, Randall talks with us about strategy vs tactics or how tactics someti

Digital Marketing - How it Works for Manufacturing

Sep 18th, 2017 45m 17s

This week our guest expert Marcelo Prado and I discuss the huge importance of digital marketing for manufacturers. It is really a matter of survival. Those manufacturers who are willing and able to build their go-to-market strategy around the d

MM071 - Branding Strategy for Manufacturing

Sep 11th, 2017 45m 48s

This week we talk all about branding strategy for manufacturers. Is it worth the time and effort? Chris Wirthwein shares his experience and answers the question with some 'yes' and some 'no'. In short, a strong manufacturer brand can be a huge

Your Manufacturing Website Can be Better, a Lot Better!

Sep 4th, 2017 40m 3s

Most manufacturing websites are pretty poor. Sorry, but it's true. Typically, they are focused on describing the company and the products with little regard for the website visitor's problems or needs. The good news is that 90% of your competit

How to Use LinkedIn for Lead Generation

Aug 28th, 2017 38m

In this episode, we discuss the power and potential of LinkedIn for lead generation in manufacturing organizations. Bill Sterzenbach from Upward shares ideas, suggestions and real stories about how you, the manufacturing marketer, can and shoul

If You Work with Distributors, Look Out for a Major Disruption

Aug 21st, 2017 39m 41s

Interview Questions: Question 1: Derek, as I mentioned, this is an age-old problem that probably goes back to the first civilization in Mesopotamia. What are some tips and advice you can offer to our manufacturing marketers out there who face t

The Super Power of Content Marketing

Aug 14th, 2017 49m 55s

This week we are re-posting the most popular episode of the year. Did you know that content marketing has super powers to grow your manufacturing business? It's true, but you need to know how to release the superpower. Robert Rose shares just h

MM 090 - Ignore Marketing Planning at Your Own Risk

Jul 24th, 2017 41m 36s

This week, we delve into the importance of marketing planning. Remember the comedian, Rodney Dangerfield? His shtick was “I don’t get no respect”. I wrote a blog post a few weeks ago, suggesting that Marketing is the Rodney Dangerfield of manuf

MM 089 - Save Money and Make Money with Marketing Ops

Jul 17th, 2017 42m 10s

This week we learn about how and why marketing must become a strategic component of the business. The first step is to start thinking strategically. Not only can marketing make your business a lot more money, it can also save your business a lo

MM 088 - Who Wants Grant Money for Manufacturing Marketing?

Jul 10th, 2017 21m 44s

This week we learn about a government program that offers matching funds for marketing initiatives. Who’s interested in some federal grant matching funds? Did you know there is a federal program called Trade Adjustment Assistance for Firms (TAA

MM 087 - Manufacturers and the Coaching Conundrum

Jul 3rd, 2017 40m 51s

This week we're talking about an under-utilized method for growing your manufacturing business, a business coach. Learn about the benefits, what makes a good candidate and how it works. Guest: Colonel (ret) Burl Randolph, Founder, President, Ch

MM 086 - Sales and Marketing Alignment for Manufacturers

Jun 26th, 2017 39m 20s

This week we're discussing how sales and marketing alignment can increase revenue. You will also learn what it is and how to get alignment. Guest: Desiree Grace, VP Sales & Marketing at Anamet Electrical, Inc.Website: anametelectrical.com Highl

MM 085 - A Major Disruption in the Manufacturer - Distributor Relationship is Happening Now!

Jun 19th, 2017 39m 41s

Our guest expert today is going to talk about the major disruption that is affecting the manufacturer - distributor - end user relationships and how your company can be the survivor. Guest:Derek Weber, President at goBrandgoWebsite: gobrandgo.c

MM084 - Recruitment Tips for Manufacturers

Jun 12th, 2017 38m 16s

This week we push the envelope and discuss recruitment and selection process in manufacturing industry. It's all about creating a culture that positions your firm as a highly desirable place to work. Here's how you can achieve that perception.

MM 083 - Content Marketing, who cares? Manufacturers do!

Jun 5th, 2017 33m 56s

This week we're discussing content marketing, why it's uniquely suited to the manufacturing industry, and how to get started. Highlights: [3:30] Kasim shares his definition and philosophy of content marketing. [6:30] Learn the answer to why co

MM 082 - Is Social Media Good for Manufacturing?

May 29th, 2017 23m 49s

This week we’re going to discuss social media. I’ll ask the question that each and every one of you should ask or should have asked before you dive into any social media platform. “Is Social Media Good for Your Manufacturing Company?” We’ll ta

MM 081- Customer Focus, the Key to Great Content Marketing

May 22nd, 2017 33m 46s

This is an interesting and insightful story about a traditional manufacturer of measurement instruments and how they are making the pivot from 80-20% product pitching to sharing expertise to 20-80% in favor of sharing education and expertise. T

MM 080 - LEAN was then, Marketing is Now

May 15th, 2017 41m 56s

This week, we compare the efficiency and quality disruption of the 80s and 90s with the go-to-market disruption that is happening today. It's a huge opportunity for manufacturers to leap ahead of their competitors.

MM 079 - Lead Generation Case Study

May 8th, 2017 39m 12s

This week, we are sharing an industrial construction company lead generation case study. It’s a little outside of the manufacturing space and closer to the construction space, but the principals for lead-gen apply. The case is about a company t