The mission of Manufacturing Marketing Matters is to advance the practice of marketing within the manufacturing organization. Manufacturing marketers are challenged with a unique set of circumstances, but these challenges are very common from one organization to the next. This podcast is dedicated to helping marketers in manufacturing to excel in their profession, make a known contribution to the business goals and advance the marketing function within their organization. Ultimately, our goal for manufacturing marketers is to transform themselves, their teams and their place in the organization from one of a simple line item on the expense side of the ledger to a source of revenue on the income side of the ledger.