Key Takeaways:

1. Build relationships with IT – grow allies and partner with tech experts that can look at your tech stack through different lenses. IT can be a disabler or enabler. As enablers, IT will be your ally and friend – a secret weapon, even!
2. Tech isn’t a strategy. Thought it seems tech will ease the pressures we face, don’t get so wrapped up in it that you ignore the risks, redundancies, or inefficiencies of solutions you’re considering. Douglas worked with a client who lost all their customer behavioral data and who never backed up that data because marketing didn’t think to run back up. IT was never involved. That’s why you must build relationships and work through IT.
3. AI is here and growing. It’s taking on manual work currently bogging us down, and scaling personalization we couldn’t have conceived of prior. AI gives us time back to be more strategic and creative.

 Full Shownotes:

• https://www.emarsys.com/en/resources/podcasts/martech-douglas-karr