Inspiring connection in a hybrid workplace is going to be key for fostering a culture of connection. Many of us have gotten used to learning, living, and leading from home. While this has created flexibility and autonomy among teams, this can a

Swimming Through The Data: Demystifying the Complex Simplicity of Data-Driven Marketing

Jan 12th, 2022 46m 39s

‘Data-driven marketing’ is a broad term referring to the process by which insights from data analysis are used to build targeted marketing campaigns. This process is both art and science. It blends the logical disciplines of data extraction and

More Signal, Less Noise: Finding & Focusing On Metrics That Matter

Oct 19th, 2021 51m 20s

As the world goes digital, marketers are inundated with data about customer behavior. To avoid being overwhelmed we need to have extreme clarity on the business outcomes we are seeking and the analytics that will guide them. Today we’ll talk ab

Personal Branding Strategies For A Rewarding Career

Jul 28th, 2021 1h 9m

The majority of our AMA programming focuses on marketing, innovation, and problem solving for the organizations at which we work. In this podcast we flip the script and put ourselves in the spotlight, discussing personal branding strategies an

Building Brands Through Experience Design

Jun 8th, 2021 1h 11m

Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing has been the equivalent of a speedball coursing through the craving veins of marketers who think that every problem can be solved by telling a

How to Rock Your Pitch

May 11th, 2021 59m 39s

You have to pitch for money for your business or project. You have to tell your boss you deserve a raise. You have to explain why your project is going to be successful. In order to get to X ( the numbers), you’ve got to explain Y (the why).I

Cultural Competence & The New Marketplace

Mar 17th, 2021 1h 6m

The truth comes with every phone conversation, every email or text received: your customer base is more diverse than ever. And nowhere is this new reality experienced more than in your brand’s marketing efforts. A marketer’s ability to navigate

Amplify Your Social Media Messaging

Feb 11th, 2021 1h 13m

Back in April, we planned to discuss how organic engagement reached an average low of .07% in 2019 and how can one ensure their message is being seen, but more importantly, heard, using digital media without the constant pay-to-play model?Sin

Resilience & Reinvention

Sep 10th, 2020 45m 46s

As we’ve all experienced, disruption can come quickly requiring nimble thinking and the ability to pivot. As we continue navigating these unchartered territories, marketers must remain resilient and focus on adaptability and reinvention. But, w

The Marketing Metric Of The Future…Trust

Jun 23rd, 2020 1h 21m

The marketing metric of the next decade will be trust. There will be no more effective - nor more critical - way of building a brand than building a community who trusts you enough to advocate on your behalf.With trust in brands and advertisi

Adapting Your SEO Strategy In Times Of Crisis

May 28th, 2020 1h 10m

Communication is of utmost importance in times of crisis. During the pandemic many online platforms have offered tools that allow us to note our businesses as being temporarily closed, operating with restrictions, and/or provided the ability to

PR & Marketing in Times of Uncertainty

Apr 15th, 2020 59m 37s

As marketers we understand branding, communication, and brand storytelling, but what happens when the landscape changes and we’re faced with a crisis? How do we shift our voice and tone from our normal day to day communication while maintaining

HR Marketing & Crisis Communication

Apr 5th, 2020 1h

With unemployment at 3% (as of 2/11/20) and upcoming demographic changes imminent, it's all hands on deck to help in the "war on talent." In the past, it was the HR department's responsibility to find and hire the right people. Now, successful

Mutlimedia Marketing

Mar 18th, 2020 1h 7m

Part of the challenge of an effective multimedia marketing campaign launch is knowing where to begin and what to focus on. The goal is to gain immediate impressions and, most importantly, long term retention. Marketers at companies of every siz

Visual Marketing & Photography

Feb 27th, 2020 1h 9m

Visual Marketing & Photography is a major component of brand storytelling. Every photo and visual element you share is a direct representation of your organization. In this episode we’ll discuss the impact your company's own images make on all

ROI Of The Third Kind-The Exponential Power of Business & Nonprofit Partnerships

Feb 13th, 2020 1h 15m

Bill McKendry has been mixing business and nonprofit organization passion and purpose with clients for over 25 years. In this podcast we discuss how best to create brand and cause advocacy that creates win-win-win situations for both businesses

What's Next In E-Commerce Marketing

Jan 27th, 2020 1h 3m

EP 17: E-Commerce is a daunting topic for marketers everywhere. We'll work through 10 questions your e-commerce business can use to align and focus your organization for success. These include consumers and their experiences, your brand, produc

The Evolution Of Content Marketing

Dec 17th, 2019 1h 46m

EP 16: Over the years, we have become a society reliant on technology more than ever, and therefore, more "connected." We no longer knock on the door, we text them "here." We don't ask to see a manager, we either directly message the company or

Bloody Hell! The Convergence Of Content, Email & My British Mum

Nov 26th, 2019 1h 40m

EP 15: E-mail isn’t the sexiest marketing topic, nor is it the most fun, but if done well it can lead to the best ROI of any tactic in your marketing plan. Regardless of industry and even though there is more noise in the inbox and more apps f

SEO Smackdown 3.0

Sep 30th, 2019 1h 11m

After two highly engaged and attended SEO Smackdowns, we brought back this popular panel topic to kick off the 2019-2020 season with a bang. Get ready for some heated debates, the most current information, and fascinating perspectives on the ev

5 Key Elements Of Effective Brand Stories

Sep 9th, 2019 1h 18m

With brands and marketers increasingly taking up the torch of storytelling, partnering with publishers on native ads and leveraging content across their own properties, there are plenty of tips, tricks and approaches to be learned from the worl

Don't Let Your Website Hamstring Your Marketing

Aug 20th, 2019 1h 12m

It's 2019, but ineffective, outdated and unhelpful websites still hamstring the majority of marketers. New technology and experiences continue to push the web forward every day, but often, sites go untouched for years. Your websites should be t

Data Privacy & Legal

Aug 6th, 2019 1h 15m

It is easier than ever to create and maintain a website. However, there are many pitfalls and potential liabilities that quietly exist in cyberspace. Anyone publishing content online through a website should be aware of certain legal requiremen

Customer Experience

Jul 16th, 2019 1h 6m

EP 10Why is differentiation important? Why should companies care?It’s easy to follow the crowd. It’s easy to blend in. It seems smart to do what other brands are doing. It feels safe. But it’s not. Successful brands stick out. They are diff

Pace Layering

Jun 25th, 2019 54m 20s

EP 09With the constant changing Marketing Technology (aka martech) landscape, there are more options than ever available to businesses of all sizes for lead generation and engagement strategies. But with all these wonderful technologies avail