We’re told Instagram one of the most effective social media platforms for business but how do you actually use it effectively? Sarah caught up with Instagram expert Jenn Herman of Jenn’s Trends, to get her tips and tricks. And here are the tea

11 Capturing voice of customer and driving conversions with Mary Ianotti

Jul 30th, 2019 22m 9s

Voice of customer is all about asking your customers what they really think of your product or service, and then using that to tailor really effective marketing campaign. Our guest this week is Mary Iannotti, who shares her insights and experie

10 PR tips for marketers, with Michelle Garrett

Jul 16th, 2019 27m 43s

PR expert Michelle Garrett joins the team to talk about in the places where PR and marketing intersect, including a chat about what skills a PR professional can bring to the marketing and what PR skills marketers should be developing for themse

09 How to measure the success of your content with Deb Camden

Jul 3rd, 2019 29m 27s

Today, we’re talking about how to measure the success of your marketing. It’s something we all have to do to demonstrate the success of our strategies, campaigns and content, yet it is something many marketers struggle with. Our guest is Deb Ca

08 Optimising your blog with Andy Crestodina

Jun 20th, 2019 28m 10s

Our topic today is a really big one: how do you optimise your blog to make sure it’s working for you as hard as it possibly can. Our guest is the oracle of SEO himself, Andy Crestodina from Orbit Media, who shares his best tips and advice. Here

07 How to build a successful subscriber model business with content

Jun 5th, 2019 27m 54s

Firstly, apologies for the audio quality on this episode. We're having some issues we hope will be resolved by episode 08. Thank you so much for sticking with us and for your patience. This week, how to build a successful subscriber model busin

06 Original research as an endless source of content

May 22nd, 2019 32m 24s

This week Sarah, Michele and Clare take a deep dive into original research and how to do it well to create an endless source of content that will have your brand top of mind with your audience. Their guest this week is Scott Ayres from Agora Pu

05 How to develop an audience for your content brand

May 8th, 2019 27m 53s

How do you keep your audience coming back for more of your content? Clare, Sarah and Michele take a look at audience development – and get some tips and tricks from Luke Kintigh, who as head of publishing at Intel had a monthly audience of two

04 Agile marketing myth busting: how agile really helps your marketing

Apr 24th, 2019 24m 1s

Agile marketing is something we’ve all heard of, but what really is it? This week Sarah, Michele and Clare get in behind the buzzword and find out more – and give their tips for working more efficiently. Our guest was Andrea Fryrear from Agil

03 How to choose a project management tool for marketing

Apr 10th, 2019 26m 16s

Sarah, Clare and Michele discuss how to choose a project management tool for marketing. With so many choices, it can be a confusing decision to make – with costly consequences if you get it wrong. Our guest this week is Jess Tyson, author of Pa

02 How to create content worthy of the C-suite

Apr 9th, 2019 26m 38s

Sarah, Clare and Michele discuss how executives are a very different audience to other groups, and how they need to be treated differently. Our guest this week is Roanne Neuwirth, from Bates, who has spent 20 years creating content for leaders

01 Shameless calls to action and other conversion tricks

Apr 9th, 2019 25m 17s

Michele, Clare and Sarah take a close look at calls to action and how to get them right in our first episode. To get an expert opinion, Sarah interviews Brian Massey from Conversion Sciences. Here are some resources the team mentioned during

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